tobin lofts

Website Redesign

I was tasked with redesigning the website for Tobin Lofts, a student housing property in San Antonio, TX, with a more modern and responsive interface. The new design was launched on August 2, 2017. Over the next three months, engagement metrics saw significant increases. Year over year, the website saw a 75.42% increase in average session duration, a 20.01% increase in pages per session, and a 52.09% decrease in the bounce rate.

Results (Year-Over-Year)

  • 75.42% increase in average session duration
  • 20.01% increase in pages per session
  • 52.09% decrease in the bounce rate

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