I was tasked with the design of the Skyloft Austin website, a new student housing development near the University of Texas at Austin. Our goal was to showcase the luxurious amenities that would be offered at property and promote the new branding. The website used a bold orange color to highlight key conversion elements, such as call-to-action buttons and unique selling points. The website’s information architecture was determined by analyzing website data from the industry and competitors to structure the navigation and message points.
- Bold orange color to highlight important buttons and features
- Data-based navigation hierarchy
- Visual renderings prominently placed across the website
- Calendar system integration for tour signups