Catalyst Website

Corporate website development based on extensive branding and audience research with a focus on conversion-targeting.

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Action-Oriented Forms

Call-to-action buttons across the website directed users to an action-oriented conversion page titled “Get Your Plan” to drive more form submissions.

Speed-Focused Mobile Design

Due to a number of heavy elements on desktop screens, mobile versions of the website were scaled down to increase engagement and reduce bounce rate.

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Simplified Navigation

Website navigation menu only consisted of three main pages, allowing users to deep dive into a specific focus area and encourage more visits to the conversion page.

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