The Luxx


Designed an SEO-friendly website and executed an ongoing SEO strategy for The Luxx, a student housing property in San Antonio, TX, that led to a 56.38% increase in keyword rankings on the first page of search results over the course of 14 months (from 28.57% in June 2015 to 84.95% in August 2016). Optimization tactics included on-page website optimization, local SEO listing management, and blog content.

Website Optimization

Strategically optimized content on the website with keyword phrases and topic modeling.

Local SEO

Managed and increased consistency of listings in major online directories.


Blog Content

Researched, published, and promoted blog content on an ongoing basis.


Increase in Keyword Rankings on the First Page of Search Results

Overall Keyword Rankings

Jun 2015 – Aug 2016

apartment near utsa

Aug 2016: 7
Jun 2015: 24

apartments near utsa campus

Aug 2016: 9
Jun 2015: 49

san antonio student apartments

Aug 2016: 2
Jun 2015: 21

utsa apartments off campus

Aug 2016: 3
Jun 2015: 37

Organic Website Traffic

Jun 1, 2015 – Aug 31, 2015 compared to Jun 1, 2016 – Aug 31, 2016


Increase in Conversions


Increase in Pages/Session


Increase in Avg. Session Duration


Decrease in Bounce Rate