Catalyst Website

Corporate website development based on extensive branding and audience research with a focus on conversion-targeting.


Action-Oriented Forms

Call-to-action buttons across the website directed users to an action-oriented conversion page titled “Get Your Plan” to drive more form submissions.

Speed-Focused Mobile Design

Due to a number of heavy elements on desktop screens, mobile versions of the website were scaled down to increase engagement and reduce bounce rate.


Simplified Navigation

Website navigation menu only consisted of three main pages, allowing users to deep dive into a specific focus area and encourage more visits to the conversion page.